ART & CULTURE · EXHIBITIONS
Reading time: 8 minEvery design festival claims to be about ideas rather than commerce, and most of them prove otherwise the moment you look at the branding. Clerkenwell Design Week is different only because it finally noticed the contradiction. When the festival redrew its own identity in 2025, it did not commission a new logo. It redrew the map of Clerkenwell itself, and let the district’s own geometry become the graphic system. That is a more honest piece of design than anything likely to be shown inside the showrooms this May.
Clerkenwell Design Week returns from 19 to 21 May 2026, spread across the EC1 postcode rather than housed in a single venue. Founded in 2009 by Anna Murray, it has grown from a modest showroom crawl into what Clerkenwell Design Week’s own organisers now describe as the UK’s leading design festival: more than 600 showroom events, 16 or more curated exhibitions, installations, talks and a fringe programme, concentrated into three days across one of London’s densest concentrations of architecture and design practices.
The festival is free to attend, though visitors need a badge to get into the exhibition venues and showrooms. That distinction matters. Clerkenwell Design Week is built for people who already work in the industry, not for the general public wandering in off the street, and its scale reflects that: 2026 brings newly unveiled venues including Haberdashers’ Hall, alongside returning fixtures such as Spa Fields on Northampton Road, Cowcross Yards, Clerkenwell Green and Brewhouse Yard.
None of that is unusual for a trade-facing design week. What is unusual, and what makes this year’s edition worth writing about beyond a straightforward listing of dates and venues, is what the festival did to its own identity in 2025, and what it is doing with that identity now that it has a second year to prove itself.

What Clerkenwell Design Week actually is
Strip away the branding and the festival is, physically, a temporary redistribution of a London postcode. Showrooms that operate as ordinary trade premises for fifty weeks a year open their doors, extend their hours and install temporary exhibitions for the other three days. Streets and yards that are otherwise service routes for the furniture trade become “design destinations” with their own installations and programming: Spa Fields, Cowcross Yards, Clerkenwell Green, Brewhouse Yard.
Visiting the festival in practice means treating the district as the programme. There is no single hall to walk, no central atrium to orient from. A visitor moves between showroom and street and yard, checking the map at each junction, with the exhibitions and installations acting as waypoints between the trade appointments that are the festival’s real economic purpose. That structure rewards planning and punishes wandering, which is part of why the map itself, and how legible it is, matters more to this festival than to one built around a single convention centre.
The 2026 edition adds a new layer to that structure. A series called Design Interventions introduces standalone installations into the public realm around the district, alongside an expanded CDW Awards programme run in collaboration with Design Milk, an American Cherry Award object competition, a Dulux Trade design competition brief titled “Meeting of Minds”, and a Surfaces Cinema strand aimed at architects and designers. None of these existed in earlier editions. Together they mark a shift from a festival that primarily hosted other brands’ showroom launches towards one that commissions and juries its own content.

The 2026 programme, beyond the showrooms
Each of the new strands is aimed at a different audience within the same three days, which is itself a sign of a festival trying to broaden its base rather than simply add more square footage. Design Interventions is the most visible piece: freestanding installations sited in the public realm around Clerkenwell rather than tucked inside a showroom, meant to be encountered by anyone walking through the district, badge or no badge. The expanded CDW Awards, run with Design Milk, moves the festival further into the business of judging rather than only hosting, giving it an editorial voice on what counts as the year’s strongest work rather than leaving that entirely to the trade press. The American Cherry Award object competition and the Dulux Trade “Meeting of Minds” brief both function as open calls aimed at emerging designers and students, a route into the festival that does not depend on already having a showroom lease in EC1. Surfaces Cinema is the most specialised addition, a strand built specifically for architects and designers rather than the wider trade, screening material aimed at that audience across the three days.
None of these four strands has been run at this scale before. Whether they read as a coherent curatorial programme once the festival opens, or as four separate initiatives sitting alongside an unchanged trade floor, is one of the things worth watching when the doors open on 19 May.

Who built it, and why Clerkenwell
Anna Murray founded Clerkenwell Design Week in 2009, at a point when, by the festival’s own account, its future was genuinely uncertain. The choice of location was not incidental. Clerkenwell has one of the highest concentrations of architecture and design practices of any district in the world, a legacy of the area’s industrial past and the cheap, high-ceilinged workshop space that came with it. A festival built around showroom door-opening only works if there are enough showrooms within walking distance to make a circuit worthwhile, and Clerkenwell had that density before the festival existed. The event formalised a geography that was already there.
That density is also what has let the festival scale without relocating. Sixteen years on, it still runs from the same postcode, still free to attend, and still organised around the same basic mechanic: showrooms as venues, streets as connective tissue.

The rebrand: redrawing the map instead of the logo
In March 2025, Clerkenwell Design Week unveiled a new visual identity designed by Cai Taylor, a Central Saint Martins graphic design graduate and former art director of The Clerkenwell Post, who had originally created the festival’s branding fifteen years earlier. The brief was, on paper, a routine refresh. What Taylor actually did with it was not.

Rather than starting from a new logo, Taylor rebuilt the identity around CDW’s signature festival map, the diagram that has always shown visitors where the showrooms and exhibition venues sit within the district. “Over the years, the map has become increasingly detailed, now featuring most street names and listing all the participating showrooms and exhibition venues,” he explained at the time. Redrawing it, he noticed the shapes formed by Clerkenwell’s own road network, and turned those shapes into a system of geometric forms, shading and layered texture that now runs through the entire campaign: signage, advertising, digital platforms, wayfinding.

The festival’s original signature colour, a bold pink chosen in 2009 to stand out against Clerkenwell’s Victorian brick and Georgian stone, survives the redesign. Taylor added a small set of complementary colours around it rather than replacing it, on the reasoning that colour alone could not carry a festival built on new ideas. The geometric patterns, drawn from the local street network and architecture, do the rest of that work.

It is a small decision with a larger implication. A design festival’s branding is usually the part of the operation least examined for its own design merit, because the assumption is that the interesting design is inside the showrooms. Taylor’s map-based identity inverts that. It treats the festival’s own infrastructure, the district itself, as the source material, rather than treating Clerkenwell as a convenient backdrop for other people’s product launches.
Where it sits in the calendar, and what it is not
Clerkenwell Design Week is easy to confuse with London Design Festival, which runs across the whole of London every September and is organised around the city’s various design districts. They are different events with different rhythms. London Design Festival is a public-facing, city-wide programme spanning multiple districts, closer in spirit to a cultural festival. Clerkenwell Design Week is narrower and earlier in the year, trade-facing by default, and built around a single, dense postcode rather than a city-wide map of neighbourhoods.
That narrowness is a large part of what makes it useful to cover on its own terms rather than folding it into September’s broader London Design Festival coverage. It is the event where UK-facing furniture, lighting and surfaces brands set their agenda for the year, months before the more spectacle-driven weeks in Milan and Dubai. Reporting on CDW in May, rather than waiting for the bigger international weeks, catches decisions and product launches while they are still fresh rather than filtered through a later, larger event.

What is unresolved
The rebrand is a genuine piece of design thinking, but it does not resolve the more basic tension in an event built around 600-plus showroom events spread across a single postcode: a badge-holding visitor with three days and a paper map, however well the map is drawn, is still choosing which fraction of the festival to see. The expanded awards and the new Design Interventions series suggest an organisers’ instinct to build more of an editorial, curated centre of gravity around the sprawl, rather than simply expanding the count of participating showrooms year on year. Whether that curatorial layer becomes the festival’s actual identity, or stays a smaller programme sitting alongside an ever-larger trade floor, is the thing worth watching in 2026 and the editions that follow.

Frequently asked questions
What is Clerkenwell Design Week?
It is the UK’s largest trade-facing design festival, held annually in the Clerkenwell district of London (EC1). Showrooms across the area open with temporary exhibitions, installations and talks over three days.
When is Clerkenwell Design Week 2026?
It runs from 19 to 21 May 2026.
Where does Clerkenwell Design Week take place?
Across the EC1 postcode in Clerkenwell, London, including showrooms and design destinations such as Spa Fields on Northampton Road, Cowcross Yards, Clerkenwell Green, Brewhouse Yard and, new for 2026, Haberdashers’ Hall.
Is Clerkenwell Design Week free to attend?
Yes. Tickets are free, but visitors need a badge to access the exhibition venues and showrooms.
Who founded Clerkenwell Design Week?
Anna Murray founded the festival in 2009.
What is new at Clerkenwell Design Week 2026?
A new installation series called Design Interventions, an expanded CDW Awards programme run with Design Milk, an American Cherry Award object competition, a Dulux Trade “Meeting of Minds” design competition, and a Surfaces Cinema strand.
How is Clerkenwell Design Week different from London Design Festival?
London Design Festival runs city-wide across multiple London design districts every September and is more public-facing. Clerkenwell Design Week is narrower, earlier in the year (May), concentrated in one postcode, and primarily trade-facing.
When is the next edition after 2026?
Clerkenwell Design Week is scheduled to return from 25 to 27 May 2027.

Final thoughts
The easy version of this story is that a furniture trade show got a nicer logo. That undersells what actually happened. Cai Taylor’s 2025 identity did not decorate Clerkenwell Design Week, it described it, using the district’s own street pattern as the graphic language for an event that only exists because of that district’s density of design practices. That is a more considered piece of thinking than most festival rebrands manage.
It does not resolve the harder question the festival still faces, which is what happens to curatorial focus at the scale of 600-plus showroom events. The new awards programme and the Design Interventions series are the organisers’ answer so far. Whether they are enough to give the 2026 edition a shape that a badge-holding visitor can actually follow, rather than simply a bigger map to get lost in, is the story to watch across the three days in May.
The map got better. The sprawl it is trying to describe is still growing.

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