Entry No. 002 · 2026 edition
Studio Ashby
Interior Designers · UK“Sophie Ashby pairs collector's-eye interiors with an industry-facing mission: as co-founder of United in Design, she's spent as much energy opening doors for others as designing behind them.”
Why Studio Ashby is in the Design 100
Studio Ashby earns its place less for any single project than for a specific, recognisable eye: collector-led interiors, confident with colour and pattern, and unafraid of mixing eras in a market that often rewards safer, more neutral rooms instead.
Just as significant is the work outside the studio. As co-founder of United in Design, Sophie Ashby has put real effort into widening who gets to enter the interior design profession in the first place — mentorship and access schemes that shape the industry this index covers just as much as any finished room does. That combination of a distinct point of view and a genuine investment in the profession’s future is exactly what the Design 100 is built to recognise.