“Co-founder James White has already sat down for a Conversations interview — MAWD’s interior-and-architectural practice moves from The Shard Residences in London to branded towers now reshaping skylines across the Middle East and the US.”
Visit MAWD →Why MAWD is in the Design 100
MAWD earns its place in the Design 100 for the range it has built from a single London partnership. Founded in 2010 by Elliot March and James White, the practice made its name on the interior design and FF&E for a run of apartments at The Shard Residences — proof, early on, that it could work at the top of one of the city’s most scrutinised addresses without letting the fit-out compete with the view.
That London grounding has since become the base for something wider: branded residential towers, from 14 ROC’s sculptural debut in downtown Miami to a growing slate of work out of a newer Dubai studio serving the Middle East market, alongside existing outposts in New York and Los Angeles. Few UK-founded practices have converted a domestic reputation into that kind of international, developer-facing scale — which is exactly the trajectory the Design 100 exists to track.
This profile carries Martyn White’s Design 100 seal — one of 100 names selected for the 2026 index of the people and studios shaping our coverage of architecture, interiors, art and design. Honourees are welcome to display the seal on their own site; get in touch for the embed code.
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