
One hundred people, studios and brands who have shaped this site
100 names · in order of selection
A record, not a ranking
Most industry hundreds are built from press coverage, social reach or open nomination, and reset every January. This one runs differently: selection rests on sustained work, generosity with time and access, and a body of work strong enough to stand as its own record.
Each edition is additive rather than a replacement. The 2026 list stays live in full when the 2027 Design 100 is announced, so the archive grows year on year instead of starting again from zero.
A place on this list is not a single mention that scrolls past in a feed. It stays part of the record, and reflects an ongoing relationship with the site rather than a one-off feature. Numbers follow the order of selection, not a ranking.

A relationship, not a one-off mention
Honourees can carry the Design 100 seal. Studios and brands interested in that kind of relationship with the site are welcome to get in touch.